The Comme Des Garcons Diaries

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential trend homes on the earth. Its world success wasn't built as a result of traditional advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional method became the muse for CDG’s around the globe growth.

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CDG obtained Intercontinental interest by presenting garments that rejected classic Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global vogue editors and buyers early inside the nineteen eighties.

This global visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the entire world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with illustrations or photos taken at Auschwitz focus camp, and the controversy received international coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/winter selection handled the principle in the persona,[15] the various ways to existing one particular's self to the globe. Fusing tailor-made menswear with feminine elements such as corsets and flower printed gown fabrics, Persona was One more collection that put together the feminine Along with the masculine.

CDG created a powerful distribution system by inserting its items in top luxurious merchants like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite prospects globally even though preserving its artistic integrity.

In 2017, the corporate launched a completely new fragrance, Concrete, and marked its launch from the US using a meal curated through the artist and chef, Laila Gohar.

Each keep was designed as a creative House, improving CDG Hoodie's name for innovation and providing customers an immersive retail encounter.

Along with the increase of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities assisted unfold the manufacturer’s id, creating items similar to the PLAY Heart tees and Converse sneakers viral around the world.

The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, encouraging CDG reach international mainstream visibility although remaining real to its edgy creativeness.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than manner reveals gained worldwide media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The company also provides a line of agendered fragrances, the vast Comme Des Garcons majority of that happen to be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]